Episode 6

The Benefits of Storytelling for Corporations with Richard Stone

We are very privileged to have a story love and Master Storyteller, Richard Stone, as our guest to discuss the importance of storytelling in general as well as for working caregivers and their corporations. It is even more important than ever as the “Great Resignation” looms, that organizations take this opportunity to be proactive about the needs of their team members who have caregiving responsibilities at home and may be struggling to transition back to working – in-person, remotely or in a hybrid format. Crafting the corporation’s Master Story can also be very inspiring for all employees.

In this episode you will hear:

  • Why humans tell stories 
  • How we can incorporate storytelling into our lives in an informal way 
  • Why it’s so important to make this a priority in today’s world 
  • The benefits of storytelling for overall health and for working caregivers
  • The importance of choosing a storyline that is empowering
  • Why organizations need a master story that is not about the bottom line

About Richard:

Richard Stone is a nationally recognized speaker on the power of story and its applications in business, healthcare, and education. He got his start almost 30 years ago developing story-based training programs for team building and leadership development and has been a leader in work on narrative reminiscence. He has worked with diverse organizations such as Walt Disney Imagineering, Walter Reed Army Medical Center, Hewlett Packard, Eastman Chemical Company, Kraft Foods, and Novant Health. His current work at StoryWork International is focused on using the power of story to assist leaders to transform their organizations and their approach to leading, infusing their work with deeper purpose and meaning.  

Richard has authored The Healing Art of Storytelling, Stories: The Family Legacy, The Kingdom of Nowt, and co-wrote The Patient Survival Handbook. His new book, co-authored with Scott Livengood, entitled Story Intelligence was released March, 2021. Previously he was the Chief Innovation Officer for Synensys, and prior to that the StoryAnalytics Master for the IDEAS Innovation Team (a former division of the Walt Disney Company) where he was on the team that created StoryCare, an innovative program for driving behavioral change among healthcare staff to improve patient safety and satisfaction. Finally, Richard is a member of the board of PCI Media, an international organization located in New York City committed to improving health, environmental, and social justice outcomes around the world using the power of story. 

Connect with Richard:

Website: 

http://storywork.com/ 

https://storyintelligence.com/ 

LinkedIn: https://www.linkedin.com/in/richard-stone-1121566/ 

Connect with Tanya:

Tanya Krim: https://www.linkedin.com/in/tanyakrim/

Website: https://caregivercamps.com/

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About your hosts

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Tanya Krim

Tanya Krim is a long-distance caregiver for her parents who live in England. So she knows first-hand the emotional landscape and challenges of juggling work, life and caregiving. She chose to augment her 20-year career as a qualitative market researcher by obtaining her M.S. in Gerontology.

In the process, storytelling has become her passion as she believes that storytelling can offer multiple benefits to care recipients as well as their caregivers.

She is now applying her background to crafting meaningful, emotive, insight-rich Legacy Stories/Histories and spearheading storytelling training to help working caregivers as well as their care recipients reminisce, relive, revive and 'reset'.
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Debbie Howard

Debbie Howard is a former caregiver who served as both long-distance and live-in caregiver during her mom’s dying days in South Carolina, while running her Tokyo-based market research consultancy.
With the launch in 2016 of AMI (Aging Matters International) and TheCaregivingJourney.com, Debbie combined her caregiving experience with her 40 years in market research and communications to support companies and working caregivers in navigating their caregiving journeys with more ease and grace. https://www.linkedin.com/in/debbiehoward/?originalSubdomain=jp
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Jonathan Brody

Jon Brody helped his mom age in place and live independently to the ripe old age of 93.
With over 30 years of marketing experience in the healthcare industry on both the client and agency sides, he has a deep knowledge of corporate needs including global strategy, market research & analytics.
He has bolstered this with his acquisition of an M.S in Gerontology from the University of Massachusetts. He is also a proud member of the Gerontological Society of America, American Society on Aging, and the American Association for the Advancement of Science.